Via Mashable.com
Sephora is getting a little more digital. Today the beauty chain rolled out an completely updated website with Pinterest and Instagram integration, an updated mobile site, and officially launched a program that will bring iPads to the store’s sales counters and put iPod touch point-of-sale devices in the hands of many of its sales associates.
“Beauty has passionate shoppers, and Sephora is the mecca of beauty” Julie Bornstein, Senior Vice President of Sephora Direct told Mashable. She describes today’s updates as “Where beauty meets intelligence.”
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